Few small cars have the following of the Volkswagen Jetta, VW’s best-selling model in the U.S. The name, says VW, refers to the Atlantic jetstream, “combined with the luxury and power of a modern jetliner.”
Early models were homely and underpowered, but a successful mid-1990s redesign established the Volkswagen Jetta as the compact sedan of choice for up-and-coming buyers in their 20s. This model’s subtly upscale cabin accommodations, a fun-to-drive demeanor and VW-cool styling set it apart from mainstream economy cars. Availability of a diesel model called the TDI meant that the Jetta could be very fuel-efficient as well. Later, Volkswagen added a Jetta wagon, which proved popular with young families.
Recently, VW noted that the average Jetta buyer was now in his 30s and likely in need of more room. So the company made the fifth-generation model (2005 to present) considerably larger, transforming it from a compact into a midsize car. In the process, styling cues and handling characteristics were softened, giving the Jetta a more conventional look and feel. Although the sporty GLI model brings back the fun, it’s also fairly expensive.
Moving the Jetta up in size and prestige may very well have been the right tactic, as it’s selling well. However, it remains to be seen how this will affect the nameplate’s reputation with younger customers.
A midsize car, the current-generation VW Jetta sedan debuted halfway through the 2005 model year, a year in which both fourth- and fifth-generation Jettas were sold. The fifth-generation Jetta wagon known as the SportWagen arrives for 2008.
