Mercury

The Mercury brand was created by the Ford Motor Company in 1939. This car was done with a purpose though, not just to be a new car.

It was done as a “near” luxury car, for someone who wanted something a bit fancier then a regular Ford, but did not want to spend the money required for a full fledged Lincoln model. Mercury cars were still based on original Ford cars however. Ford kept Mercury separate until 1945. A division merger with Lincoln later that year created the Lincoln-Mercury Division. This was to help people associate Mercury with Lincoln, more than they would with a standard Ford. They hoped it would help its sales. With that in place, Mercury tried to jumpstart their new look with a radical new style in 1949. They called this change a move to “junior Lincoln” status, and a move away from being a gussied up Ford. Today, Mercury offers 5 cars in their model lineup, each of which has a big brother counterpart in the Lincoln lineup. Keeping true to Ford’s original ideal, Mercury truly is the poor man’s Lincoln…or the rich man’s Ford. It’s all up to your perspective.

Ford Motor Company Newsroom

FORD FIESTA KICKS OFF RETURN TO X GAMES WITH NEW AD STARRING KEN BLOCK; OPPORTUNITIES TO WIN A FIESTA Thursday, 29 July 2010, 5:00 pm

The launch of the all-new Ford Fiesta has been anything but traditional – it’s been fun, unique and trendsetting. The new Ford Fiesta ad starring rally driver Ken Block is no different.

Ford Motor Company Newsroom |

JULY 28 FORD E-NEWS Wednesday, 28 July 2010, 9:30 pm

Reinvented 2011 Ford Explorer adds major fuel economy gains, technology and style; Talk about having it all: Lincoln MKZ Hybrid offers the best of both worlds

Ford Motor Company Newsroom |

DETAILS OF FORD MOTOR COMPANY’S JULY U.S. SALES CONFERENCE CALL Monday, 26 July 2010, 1:30 pm

Ford Motor Company (NYSE:F) will release its July U.S. sales results at approximately noon ET Tuesday, August 3. At 1 p.m. ET, George Pipas, Ford U.S. sales analyst, will host a conference call for the investment community and news media to discuss the results and related market trends. He will be joined by Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service, and Emily Kolinksi Morris, Ford senior U.S. economist.

Ford Motor Company Newsroom |

MAJOR SUV FUEL ECONOMY GAINS, TECHNOLOGY, STYLE HIGHLIGHT REINVENTION OF FORD EXPLORER Monday, 26 July 2010, 5:01 am

Ford Explorer – the vehicle that defined a segment – has been completely reinvented, raising customers’ expectations of sport utility vehicle (SUV) fuel efficiency, safety, technology, capability and quality.

Ford Motor Company Newsroom |

FORD POSTS NET INCOME OF $2.6 BILLION IN SECOND QUARTER 2010; CONTINUES TO DELIVER PROFITABLE GROWTH+ Friday, 23 July 2010, 12:00 pm

Ford Motor Company [NYSE: F] today reported second quarter 2010 net income of $2.6 billion, or 61 cents per share, a $338 million improvement from second quarter 2009, as each of its major business operations around the world recorded improved profits.

Ford Motor Company Newsroom |

2009 Mercury Model Lineup