The Mercury brand was created by the Ford Motor Company in 1939. This car was done with a purpose though, not just to be a new car.
It was done as a “near” luxury car, for someone who wanted something a bit fancier then a regular Ford, but did not want to spend the money required for a full fledged Lincoln model. Mercury cars were still based on original Ford cars however. Ford kept Mercury separate until 1945. A division merger with Lincoln later that year created the Lincoln-Mercury Division. This was to help people associate Mercury with Lincoln, more than they would with a standard Ford. They hoped it would help its sales. With that in place, Mercury tried to jumpstart their new look with a radical new style in 1949. They called this change a move to “junior Lincoln” status, and a move away from being a gussied up Ford. Today, Mercury offers 5 cars in their model lineup, each of which has a big brother counterpart in the Lincoln lineup. Keeping true to Ford’s original ideal, Mercury truly is the poor man’s Lincoln…or the rich man’s Ford. It’s all up to your perspective.
Ford Motor Company Newsroom
Featured Stories
Euro NCAP Ford Focus is ‘Best in Class’ Small Family Car Tuesday, 7 February 2012, 9:15 am
BRENTWOOD, UK, Feb. 7, 2012 – Euro NCAP, Europe’s leading authority on auto safety, named the Ford Focus the “Best in Class” small family car in recognition of the vehicle’s crash test rating and advanced safety technology.
Von Pop bis Klassik – Ford nutzte elektronische Play-Liste zur Optimierung des Audiosystems im neuen Ford B-MAX Tuesday, 7 February 2012, 9:00 am
KÖLN, 7. Februar 2012 – Wie jeder Raum hat auch das Interieur eines Fahrzeugs seine ganz besonderen akustischen Eigenschaften. Die Größe des Innenraums, der Anteil der Glasflächen, die Beschaffenheit von Sitzen, Verkleidungen und Instrumententräger – alle diese Details haben großen Einfluss auf die Klangqualität des Audiosystems.
Ford prijst innovatieve Door Edge Protector Tuesday, 7 February 2012, 1:00 am
AMSTERDAM, 6 februari 2012 – Ford introduceert een nieuwe voorziening tegen deuken en krassen, een flinke en veel voorkomende schadepost voor automobilisten in Europa, waar de smalste straten en parkeervakken ter wereld te vinden zijn.
From Radiohead to Vivaldi – How Ford Used an Eclectic Playlist to Perfect the Sound System in the New B-MAX Monday, 6 February 2012, 11:01 pm
COLOGNE, Germany, Feb. 7, 2012 – Every car – like every room or auditorium – has unique acoustics qualities. The size and shape of the cabin, the materials in the seats and dashboard, the ratio of glass and steel – all of it impact the sound quality in a new car.
Ford aloitti 1.0-litraisella EcoBoost-moottorilla varustetun Focuksen tuotannon Monday, 6 February 2012, 5:01 pm
HELSINKI, 6.2. 2012 – 1.0-litraisella EcoBoost -moottorilla varustetun Ford Focuksen tuotanto alkoi viime viikolla Saarlouisissa, Saksassa. Malli on polttoainekulutukseltaan Fordin taloudellisin bensiiniajoneuvo kautta aikojen.
Fordin täysin uusi ja ainutlaatuinen B-MAX esittäytyy Geneven autonäyttelyssä Monday, 6 February 2012, 5:00 pm
HELSINKI, 3.2.2012 – Kompakti tila-auto B-MAX on pääosassa Fordin messuosastolla Geneven autonäyttelyssä maaliskuussa. Fordin pääjohtaja esittelee siellä tuotantovalmiin B-MAXin, joka erottuu kilpailijoistaan uudenlaisella muotoilulla ja teknologisilla ominaisuuksillaan. B-MAXin konseptiversio esiteltiin Genevessä vuosi sitten.
Ford Focus Sees Strong Demand in West, Adds Stick-Shift Choice for Range-Topping Titanium Series Friday, 3 February 2012, 6:30 pm
Customer demand for the 2012 Ford Focus is on the rise, most notably in the high-volume California market.
2009 Mercury Model Lineup
- 2009 Mercury Sable
- 2009 Mercury Mountaineer
- 2009 Mercury Milan
- 2009 Mercury Mariner
- 2009 Mercury Grand Marquis
