The Mercury brand was created by the Ford Motor Company in 1939. This car was done with a purpose though, not just to be a new car.
It was done as a “near” luxury car, for someone who wanted something a bit fancier then a regular Ford, but did not want to spend the money required for a full fledged Lincoln model. Mercury cars were still based on original Ford cars however. Ford kept Mercury separate until 1945. A division merger with Lincoln later that year created the Lincoln-Mercury Division. This was to help people associate Mercury with Lincoln, more than they would with a standard Ford. They hoped it would help its sales. With that in place, Mercury tried to jumpstart their new look with a radical new style in 1949. They called this change a move to “junior Lincoln” status, and a move away from being a gussied up Ford. Today, Mercury offers 5 cars in their model lineup, each of which has a big brother counterpart in the Lincoln lineup. Keeping true to Ford’s original ideal, Mercury truly is the poor man’s Lincoln…or the rich man’s Ford. It’s all up to your perspective.
Ford Motor Company Newsroom
Featured Stories
Ford Focus Electric Costars with Celebrities in ‘Plugged In,’ Yahoo!’s First Reality Competition Series Launching May 28 Tuesday, 22 May 2012, 5:01 am
Yahoo!, the premier digital company, and Ford are releasing today a teaser video previewing “Plugged In,” a weekly online reality competition show coinciding with the launch of the all-new 2012 Focus Electric and airing exclusively on Yahoo! Screen, the company’s video destination.
4 Million and Rising: Ford Mustang Continues to Gain Fans on Facebook Monday, 21 May 2012, 6:00 pm
Ford Mustang has reached another iconic milestone, but this time it’s a virtual one – surpassing 4 million fans on Facebook, making it the most popular nameplate vehicle on the world’s largest social network.
2013 Shelby GT500 Launch Control Ensures Smooth Starts Regardless of Surface Condition Thursday, 17 May 2012, 2:30 pm
Paraphrasing a classic quote – “With great power comes the need for great control” – the engineers at Ford’s Special Vehicles Team have stepped up to the plate to manage the massive output of the 2013 Shelby GT500.
Ford Begins Taking Orders for C-MAX Hybrid – America’s Most Affordable, Fuel-Efficient Hybrid Utility Vehicle Thursday, 17 May 2012, 5:01 am
Ford dealers are starting to place orders for America’s most affordable and fuel-efficient hybrid utility vehicle – the 2013 Ford C-MAX Hybrid – with innovative technologies such as a hands-free liftgate, spaciousness for five passengers and cargo as well as the fun-to-drive character shared with well-handling cars including Ford Focus.
Ford eNews – May 16, 2012 Wednesday, 16 May 2012, 8:30 pm
Stealthy SHO gets its speed on; New Fusion driver assist technologies redefine midsize sedan expectations; Ford volunteers dig into environmental projects; Ford Warriors in Pink celebrates breast cancer survivors; Ford Focus ST amplifies engine with active sound symposer
2009 Mercury Model Lineup
- 2009 Mercury Sable
- 2009 Mercury Mountaineer
- 2009 Mercury Milan
- 2009 Mercury Mariner
- 2009 Mercury Grand Marquis
