JEEP, Automotive Einstein's view on todays Jeep Trucks and SUV's

The origins of Jeep began back in World War II as the name of the now legendary four-wheel drive military vehicle produced by Willys-Overland and Ford for the U.S. Army.

The 1940′s also saw the introduction of the first civilian Jeep’s however these rugged, un-refined vehicles were marketed more towards farmers and construction workers as utility trucks, rather than everyday modes of transportation. The 1950′s and 1960′s saw many refinements for Jeep vehicles and more widespread public appeal for Jeep as an everyday car. Jeep debuted its Wagoneer in the 1960′s, the preamble for the modern day SUV. This vehicle was geared towards active families who needed something a bit more rugged than your everyday station wagon. Many ownership changes ensued for Jeep through the years. Willys-Overland sold to Kaiser in 1953, Kaiser to American Motors in the 1970′s, AMC to Chrysler in the late 1980′s, Chrysler to Dailmer in the 1990′s and eventually, Jeep was spun off with Chrysler to a private investment firm a few years ago. Through it all though, Jeep has continued to create fun to drive, rugged family conveyances that have become known as fearless, go anywhere vehicles.

The Truth About Cars » Jeep

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Review: 2012 Jeep Wrangler Rubicon Friday, 10 February 2012, 3:53 pm

I love progress, I love technology, and I don’t have an aversion to comfort. With that in mind, the Jeep Wrangler Rubicon and I seem like an unlikely pairing. Jeep promises however that they have made the most civilized Wrangler ever without sacrificing off-road performance. While Wrangler shoppers with kids and a commute may be [...]

The Truth About Cars » Jeep | Alex L. Dykes

Review: 2012 Jeep Wrangler Unlimited Sahara Wednesday, 30 November 2011, 10:28 pm

Back in the day, the Jeep Wrangler was only for serious off-roaders. Posers might visit, but assaulted by the SUV’s sluggish acceleration, clumsy handling, rough noisy ride, and spartan hose-out interior they weren’t likely to stay long (or return after leaving). But Chrysler has worked steadily to eliminate these downsides and render the Wrangler fit [...]

The Truth About Cars » Jeep | Michael Karesh

Review: 2011 Jeep Compass Latitude Wednesday, 29 June 2011, 6:05 pm

In something of an ironic twist for an off-road brand, Jeep has had trouble figuring out which path to take lately. Jeep was late to the soft-roader party last decade, and got off to an “interesting” start when a focus group (allegedly) indicated the need for a Patriot to appeal to men and a Compass [...]

The Truth About Cars » Jeep | Alex L. Dykes

Review: 2011 Jeep Grand Cherokee Take Two Friday, 14 January 2011, 7:34 pm

Following the disastrous launch of the Chrysler Pacifica, which was supposed to take that brand upscale, Chrysler (the company, not the brand) did a 180 and started developing the cheapest, least refined, and least attractive vehicles sold in the U.S. End result: Chapter 11. But even before the bankruptcy Chrysler once again changed course, and [...]

The Truth About Cars » Jeep | Michael Karesh

Review: 2010 Jeep Grand Cherokee SRT-8 Monday, 5 July 2010, 3:05 pm

Behold the mighty off-road prowess of the Grand Cherokee SRT-8! Yes, my ratty-looking lawn is about as far off-road as most JGCs ever go. The 2011 Grand Cherokee even offers a couple of optimized drivetrain-and-suspension setups for those people who, as the nice Jeep PR man said during the introduction, “only go off-road… in their [...]

The Truth About Cars » Jeep | Jack Baruth

Review: 2011 Jeep Grand Cherokee Friday, 2 July 2010, 2:00 pm

Several years ago, I paid heed to my inner child and attended Iron Maiden’s “Aces (Very) High Tour”. During one of the breaks, singer Bruce Dickinson said, “I don’t know what’s going on. We’re still making records, and I think they’re pretty good. But nobody on the radio wants to play them. They don’t play [...]

The Truth About Cars » Jeep | Jack Baruth

Used Review: 2008 Jeep Wrangler Unlimited Wednesday, 25 March 2009, 3:48 pm

“It’s a Jeep thing, you wouldn’t understand”. This was the vaguely condescending response I got when I queried my then-girlfriend and current wife about why in the world she would choose such an unrefined and slow mode of transportation. Surely, you can understand my point of view. I mean, the Jeep Wrangler is the ultimate, absolute antithesis of everything performance-related in the automotive world. Well, that is true so long as we are talking about road-going performance. Some, like my wife, get more excited about the prospect of slogging through mud and muck than teeter-tottering on the bare naked edge of control around a downhill decreasing-radius corner. And, for those who get their jollies in the dirt, the Wrangler Rubicon is the ultimate starting point for a true performance vehicle.

The Truth About Cars » Jeep | Jehovah Johnson