Founded as the Swallow Sidecar Company in 1922 by two motorcycle enthusiasts, William Lyons and William Walmsley, it was renamed Jaguar Cars after World War II because of the unfavorable connotations of the initials, SS, the original brand manufactured by Swallow. The company is now owned by the Ford Motor Company and continues to be known for its luxury sedans and sports cars, a market segment it has been in since the 1930s. Through the 1970′s and 80′s, Jaguar was somewhat plagued with quality issues, most notably electrical problems. As a kid, I had many friends who parents owned Jaguars and the joke amongst people in those days was that you needed to own 2, because 1 was always in the shop. Today, Jaguar has not only reversed that image, but continues to turn out some of the worlds most beautiful designs. The recent debut of the XF signifies Jaguar’s commitment to keep pace with others who produce amongst the automotive elite. Quiet, velvety smooth and fun to drive continue to be what comes to mind for me when I think Jaguar.
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2012 Jaguar XFR Friday, 20 April 2012, 5:04 pm

Every time we drive a Jaguar XF, we like it a little bit more.
Earlier in the year, I was happy to read that Jaguar made some improvements to its infotainment interface for 2012. According to Jaguar’s web site, one of the changes was the addition of dedicated buttons on the console to make it quicker and easier to access a few functions that previously required several screen selections or were totally buried in the system. It shortens the distraction time for some but unfortunately, it’s still a bit wonky. For example, if you choose to use the touch-screen to navigate to adjust the seat heaters, you will also be able to turn on the heated steering wheel from the same screen. If you push the new button on the dash instead, an entirely different screen comes up that only allows you to adjust the heated seats. Very frustrating. The changes definitely are a step in the right direction but they also create problems of their own.
Photo Gallery: 2012 Jaguar XFR – Editors’ Notebook – Automobile Magazine
Photo Gallery: 2012 Jaguar XFR – Editors’ Notebook – Automobile Magazine
First Look: Jaguar XF Sportbrake Monday, 5 March 2012, 6:03 pm

XF goes wagon.
We have previously seen leaked photos, Twitter images, and Christmas-themed teasers, but now it’s time to see the Jaguar XF Sportbrake in all its glory. The British automaker revealed these photos of its newest station wagon, which will make its official debut next week at the Geneva Motor Show.
Photo Gallery: First Look: Jaguar XF Sportbrake – Automobile Magazine
Photo Gallery: First Look: Jaguar XF Sportbrake – Automobile Magazine
First Drive: 2013 Jaguar XKR-S Convertible Tuesday, 14 February 2012, 5:02 pm

Exquisite, rare, and fast.
From the carbon-fiber splitter at its chin to the carbon wing insert perched atop its tail, the 2012 Jaguar XKR-S convertible unmistakably declares itself special and desirable. Then it goes out of its way to back up that statement with levels of performance never known from a Jaguar convertible.
Photo Gallery: First Drive: 2013 Jaguar XKR-S Convertible – Automobile Magazine
Photo Gallery: First Drive: 2013 Jaguar XKR-S Convertible – Automobile Magazine
Through the Baltic States in a 2011 Jaguar XJ Tuesday, 20 December 2011, 10:12 pm

Jamie Kitman peers into the depths of the former Soviet Empire.
“All politics is local.” So Congressman Thomas P. “Tip” O’Neill, the late Democratic power broker, once famously observed. Although the legendary New England buttonholer’s succinct aphorism originally concerned an election he’d lost in Cambridge, Massachusetts, in the 1930s, his words continue to resonate. As they did recently when I set off by Jaguar XJ from a rock-music festival in Latvia to catch up with Toomas Hendrik Ilves, president of Estonia, the smallest, most northern, and most thriving of the three former Soviet republics on the Baltic Sea. Ilves and I once had a political connection, and while it had been some time ago, it was very local. How’s that?
Photo Gallery: Through the Baltic States in a 2011 Jaguar XJ – Automobile Magazine
Photo Gallery: Through the Baltic States in a 2011 Jaguar XJ – Automobile Magazine
2012 Jaguar XJL Supersport Monday, 5 December 2011, 5:12 pm

We’re left with nothing but superlatives.
From previous experience, I know the Jaguar XJ to be dynamically astounding, but unfortunately I wasn’t able to fully enjoy its performance prowess due to the buckets of rain that fell during my time with the car. These conditions, however, did not prevent me from appreciating the big Jag’s lovely interior and abundance of luxury features.
Photo Gallery: 2012 Jaguar XJL Supersport – Editors’ Notebook – Automobile Magazine
Photo Gallery: 2012 Jaguar XJL Supersport – Editors’ Notebook – Automobile Magazine
First Look: 2012 Jaguar XKR-S Convertible Wednesday, 16 November 2011, 4:11 am

The XKR-S goes topless.
If the only thing that kept you from placing an order for the hot 2012 Jaguar XKR-S was the fact it was offered only in hardtop form, you now have reason to fire a thank-you note off to the folks in Coventry. The automaker announced it will build a handful of 2012 XKR-S Convertibles, the first of which will be shown this week at the 2011 Los Angeles auto show.
Photo Gallery: First Look: 2012 Jaguar XKR-S Convertible – Automobile Magazine
Photo Gallery: First Look: 2012 Jaguar XKR-S Convertible – Automobile Magazine
2012 Jaguar XF Friday, 11 November 2011, 5:11 pm

A more pronounced grille and squinting, LED-trimmed headlights are the most obvious new cues in a 2012 refresh for Jaguar’s most affordable model.
The XF may be the most engaging offering in a segment overflowing with excellent choices. It starts with a throaty V-8, which comes in three basic flavors best summed up as fast (385 hp), faster (470 hp), and “ohmigosh” fast (510 hp). Even in its brawniest R guise, however, the XF remains refined and luxurious thanks to its sublime ride as well as its plush, modern interior. In any form, it steers and handles like a much smaller car, and yet it rides better than many of its competitors. But as enthralling as this car is to drive, the XF falls short in some areas. Finicky controls, a frustrating infotainment system, and less-than-perfect quality marred our yearlong test of an XF back in 2009. Jaguar says it has since fixed the car’s early teething issues, namely, by strengthening the failure-prone rear differential. A 2012 update addresses some of our other complaints. We’ve not yet had a chance to see if the revised touch-screen interface is quicker, but the additional physical buttons mean you no longer have to sift through several on-screen menus to turn on your seat heater. The exterior, which had looked a bit timid and generic, now wears a face similar to that of the larger XJ, and the racy XFR enjoys more visual distinction.
2009 Jaguar Model Lineup
- 2009 Jaguar XK
- 2009 Jaguar XJ
- 2009 Jaguar XF


