Founded as the Swallow Sidecar Company in 1922 by two motorcycle enthusiasts, William Lyons and William Walmsley, it was renamed Jaguar Cars after World War II because of the unfavorable connotations of the initials, SS, the original brand manufactured by Swallow. The company is now owned by the Ford Motor Company and continues to be known for its luxury sedans and sports cars, a market segment it has been in since the 1930s. Through the 1970’s and 80’s, Jaguar was somewhat plagued with quality issues, most notably electrical problems. As a kid, I had many friends who parents owned Jaguars and the joke amongst people in those days was that you needed to own 2, because 1 was always in the shop. Today, Jaguar has not only reversed that image, but continues to turn out some of the worlds most beautiful designs. The recent debut of the XF signifies Jaguar’s commitment to keep pace with others who produce amongst the automotive elite. Quiet, velvety smooth and fun to drive continue to be what comes to mind for me when I think Jaguar.
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Automobile’s comprehensive new and future cars section covers all the news, prices, specifications, photos, and more for every 2007, 2008, 2009, 2010 make and model that will be in the showrooms soon including concept cars.
2011 Jaguar XJ Monday, 19 July 2010, 4:07 pm

About as good as it gets for a large luxury sedan.
The styling of the 2011 Jaguar XJ doesn’t excite me, but I also don’t find it offensive. Get behind the wheel, though, and the XJ elicits strong emotions. The 470-hp supercharged V-8 is so smooth and so authoritative. As usual, though, Jaguar’s expertise in chassis tuning is what really shines. Steering and handling are confident while the ride is comfortable. Surrounded by a band of lovely dark wood, the cabin combines old-school luxury with modern style. Even with the dark cloud of Jaguar reliability hanging around, it’s easy to understand why someone would own this dynamic hero.
Photo Gallery: 2011 Jaguar XJ – Automobile Magazine
First Drive: 2011 Jaguar XJ Tuesday, 2 March 2010, 5:03 pm

A cover worthy of the book within.
Here’s one reason not to judge a book by its cover: the outgoing Jaguar XJ8. You look at it and think, “It’s a hundred years old.”
Photo Gallery: 2011 Jaguar XJ – Jaguar Luxury Sedan Review – Automobile Magazine
First Look: 2011 Jaguar XKR Speed Pack Thursday, 18 February 2010, 6:02 pm

With 510 hp on tap and a top end of 155 mph, Jaguar’s XKR is certainly quick. But buyers hankering for a faster pussycat will love what the automaker has in store for 2011.
With 510 hp on tap and a top end of 155 mph, Jaguar’s XKR is certainly quick. But buyers hankering for a faster pussycat will love what the automaker has in store for 2011.
Photo Gallery: 2011 Jaguar XKR Speed Pack – 2010 Geneva Auto Show Coverage, New Car Reviews, Concept Cars – Automobile Magazine
2010 Automobile All-Stars Wednesday, 16 December 2009, 2:12 pm

The auto industry may be coming off its worst year in recent memory, but you’d never know it from driving a crop of dozens of new cars, as we just did during our annual All-Stars competition.
The auto industry may be coming off its worst year in recent memory, but you’d never know it from driving a crop of dozens of new cars, as we just did during our annual All-Stars competition. The level of excellence was high, and the competition was keen – so much so that thirty-nine cars received votes for the ten All-Star spots. In the end, though, our balloting produced a list of true standouts that span a wide range of the automotive spectrum.
Photo Gallery: 2010 Automobile All Stars – Our 10 Favorite New Cars – Automobile Magazine
2009 Jaguar XF Supercharged – Four Seasons Wrap-Up Friday, 6 November 2009, 11:11 pm

New-age Jaguar, old-school quality.
Only a Jaguar could do this to us. What other car could sweep us off our collective feet with its power, comfort, and elegance, then malfunction repeatedly, and yet remain so beguiling as to make us feel sorry when it leaves? It’s not the story we wanted – nor expected – to tell, but it is indeed the bittersweet tale of our Four Seasons Jaguar XF Supercharged.
Photo Gallery: 2009 Jaguar XF Supercharged – Long Term Wrap-Up Review – Automobile Magazine
2010 Jaguar XKR Coupe Monday, 5 October 2009, 7:10 am

With its long nose and shapely, swept-back body, the XK is still a stunning design after several years with only minor updates.
Having just spent the week on vacation, I arrived at Detroit Metro airport to find the new 2010 Jaguar XKR Coupe waiting for me. How lucky we are. The car looks amazing from all angles and is attractive to a wide range of people. I got two compliments on the car before I even got out of the parking lot. The rear hatch area is surprisingly spacious, easily accommodating three pieces of luggage: one large bag and two carry-on pieces. Once inside the car, you can see the new “JaguarDrive Selector” that was adopted from the XF for 2010. As you would expect from Jaguar, the front seats are very comfortable and offer electric bolster adjustments that can be operated by a button on the interior door panel. Although rear seats exist, they are much too small for an adult to fit comfortably.
New Cars for 2010: Europe Friday, 18 September 2009, 5:09 pm

Judging by the new-model intros from European carmakers, you’d think the bubble economy was still going strong.
Judging by the new-model intros from European carmakers, you’d think the bubble economy was still going strong. At Mercedes-Benz, AMG has been developing a new supercar and a new E63; BMW’s M division has laid its hands on the X5 and the X6; Porsche is rolling out the Panamera; and Alfa Romeo has priced its 8C roadster at a cool $300K. It’s sort of a collective, “What, me worry?” spoken with a (mostly German) accent.
Photo Gallery: New Cars for 2010: Europe – 2011 Mercedes Benz SLS AMG – Automobile Magazine
Photo Gallery: New Cars for 2010: Europe – 2011 Mercedes Benz SLS AMG – Automobile Magazine
2009 Jaguar Model Lineup
- 2009 Jaguar XK
- 2009 Jaguar XJ
- 2009 Jaguar XF













