Automotive Einstein

Autoblog Hyundai

Autoblog Hyundai

Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure? [w/video] Sunday, 5 February 2012, 4:31 pm

Filed under: Budget, Sedan, Etc., Government/Legal, Marketing/Advertising, Hyundai

Hyundai has been targeted by Consumer Watchdog, a non-profit advocacy organization, over the automaker’s 40 mpg fuel efficiency claim on the Hyundai Elantra. The group says Elantra owners have seen fuel economy averages of 18 and 19 mpg instead of the the 29 mpg city and 40 mpg highway reported by Hyundai and the Environmental Protection Agency. As such, the group has sent letters to both Hyundai CEO John Krafcik and President Eok Jo Kim warning that if the automaker advertised the 40 mpg claim in the company’s Super Bowl spots, Consumer Watchdog would release a retaliatory video of its own. The group has since followed through with that threat.

The Elantra spot scheduled to run during tonight’s game, “Victory Lap,” makes no mention of fuel economy whatsoever, focusing instead on the sedan’s winning the 2012 North American Car of the Year award. When Hyundai previewed its first three Super Bowl spots on January 30, the automaker’s official announcement indicated that this was the intent all along:

Finally, to round out the game-day lineup, Hyundai will celebrate its 2012 North American Car of the Year victory for Elantra with a new 30-second spot called “Victory Lap.” The Elantra earned the prestigious award from a jury of 50 independent automotive media in early January.

Earlier today, we erroneously stated in this post that the ad running this evening was changed to not reflect the fuel economy numbers. Hyundai emphatically denies that any changes were made along the way.

In an email to Autoblog, Jim Trainor, Hyundai’s senior group manager for product public relations, writes:

We never removed a fuel economy claim from our Elantra Super Bowl spot. It is, and always was, a focus on the North American Car of the Year award bestowed on Elantra. No group “made us” change our commercial and no outside group is going to dictate to us what the content of our commercials will be. The commercial you will see today is exactly how we meant it and exactly what it has been from the start.

Click past the jump for a look at the Elantra Super Bowl spot, the Consumer Watchdog clip about the vehicle’s mileage claims and a press release from the non-profit.

In a related note, Popular Mechanics just-published real-world fuel economy test of two cars boasting 40 mpg EPA highway ratings is a very timely and interesting read. PM’s test subjects?The Ford Focus SFE and the Hyundai Elantra.

Ultimately, when you get past all the noise, it’s important to remember that “your mileage may vary” is a mantra for a reason.

Continue reading Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure? [w/video]

Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure? [w/video] originally appeared on Autoblog on Sun, 05 Feb 2012 11:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Autoblog Hyundai | Zach Bowman

Hyundai i30 commercial previews upcoming Elantra five-door Saturday, 4 February 2012, 1:33 pm

Filed under: Budget, Europe, Videos, Hatchback, Hyundai, UK

Based on the can’t-make-enough status of the Hyundai Elantra, the public hasn’t gotten tired of Hyundai’s “fluidic sculpture” design theme. Based on this commercial for the Hyundai i30, we admit that we haven’t either. The five-door sold in Europe and based on the Kia Cee’d platform shows us what we can generally expect from the upcoming Elantra Touring replacement.

The last Elantra wagon didn’t get big play here three years ago, but neither the Elantra nor Hyundai were in the position they’re in now. In Europe, the i30 five-door will get a choice of four engines and three transmissions, but we shouldn’t expect to be so spoiled for choice. Follow the jump to see the video.

Continue reading Hyundai i30 commercial previews upcoming Elantra five-door

Hyundai i30 commercial previews upcoming Elantra five-door originally appeared on Autoblog on Sat, 04 Feb 2012 08:33:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Autoblog Hyundai | Jonathon Ramsey

These are North America’s top producing auto plants Wednesday, 1 February 2012, 11:01 pm

Filed under: Plants/Manufacturing, Ford, Honda, Hyundai, Nissan, Toyota, Volkswagen

Volkswagen has the honor of being this year’s top producing North American automotive manufacturer by a wide margin with its Puebla, Mexico facility. The factory managed to produce 510,041 units last year, beating out second-place Nissan and its Aguascalientes, Mexico plant by a staggering 149,245 units, according to Ward’s Auto. Nissan jumped from third to second place after Toyota and its Georgetown plant dropped from the top five. Toyota and Honda both saw themselves ousted from the leader board after a year pockmarked by disruptions from earthquake and tsunami activity in Japan and flooding in Thailand.

The Japanese automakers’ vacancies made room for Hyundai and its facility in Montgomery, Alabama with 338,127 units to take fourth place. Ford, meanwhile, moved from fifth in 2010 to third in 2011 with 344,446 units from its Dearborn Truck plant. Nissan rounded out the top five last year with the company’s plant in Smyrna, Tennessee taking the automaker’s second spot on the list.

Ward’s Auto reports Volkswagen enjoyed a boost from the popularity of the Jetta. That model alone helped push the company’s Puebla facility to a 75,356 unit gain over last year’s figures. Head over to Ward’s to see the full report.

These are North America’s top producing auto plants originally appeared on Autoblog on Wed, 01 Feb 2012 18:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Autoblog Hyundai | Zach Bowman

Analysts: U.S. automakers will lose marketshare in 2012 Tuesday, 31 January 2012, 9:00 pm

Filed under: Car Buying, Chrysler, Ford, GM, Honda, Hyundai, Kia, Toyota

Domestic automakers have much to be happy about, with Chrysler, Ford and General Motors all gaining market share last year for the first time since 1988. Yet according to Bloomberg, 2012 won’t be as good to Detroit. Total sales are projected to grow from 12.8 million vehicles last year to 13.6 million, according to the report, but increasing competition from Korea and a Japanese recovery from the natural disasters of 2011 mean those extra sales aren’t likely headed to the Big Three.

The news agency spoke to five analysts, and predictions have the U.S. automakers losing 1.3 percentage points this year. The analysts estimate that GM will drop 0.6 of a percent, Ford will lose 0.5 percent, and Chrysler will be down 0.2 percent. Toyota is seen gaining 0.9 percent, with Honda grabbing an extra 0.5 percent, while Hyundai and Kia are only projected to see their combined market share improve by 0.01.

If all this comes true, GM would have the top market share in the U.S. at 19 percent, with Ford in second at 16.3 percent, followed by Toyota at 13.8 percent, Chrysler at 10.5 percent, and Honda at 9.5 percent.

Analysts: U.S. automakers will lose marketshare in 2012 originally appeared on Autoblog on Tue, 31 Jan 2012 16:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Autoblog Hyundai | Jeff Sabatini

Hyundai premieres trio of Super Bowl commercials Monday, 30 January 2012, 5:33 pm

Filed under: Coupe, Performance, Marketing/Advertising, Videos, Hyundai

A few months ago, Steve Shannon, vice president of marketing at Hyundai said the brand would tailor its Super Bowl commercials to the game, instead of focusing just on features, and with this peppy quip: “We’re making Super Bowl spots. We need to get that headset on. The bar is high.”

The first three ads are, and in one of them, “All for One,” a designer needs a little extra support getting a job done. He gets it from his coworkers. And plant workers at Hyundai’s Montgomery, Alabama facility. And Rocky. Follow the jump to check that one out along with “Cheetah” (pictured) that features the 2012 Veloster Turbo and “Think Fast,” which introduces the revamped Genesis Coupe R-Spec You’ll also find the press release describing Hyundai’s Super Bowl gameplan and find link links to watch the behind-the-scenes videos for each, as well.

Continue reading Hyundai premieres trio of Super Bowl commercials

Hyundai premieres trio of Super Bowl commercials originally appeared on Autoblog on Mon, 30 Jan 2012 12:33:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Autoblog Hyundai | Jonathon Ramsey

NADA: Dealers most happy with Hyundai, Subaru and Lexus Saturday, 28 January 2012, 9:03 pm

Filed under: Car Buying, Hyundai, Kia, Lexus, Mercedes-Benz, Subaru

Car dealers have a strange and oftentimes contentious relationship with the carmakers. Stories of automakers shoveling unsaleable models down the pipeline with unreasonable expectations are legion in the car sales world. With the number of family-owned, single-brand dealerships dwindling, dealers often field competing franchises. The concept of loyalty is as quaint as a Lincoln Town Car. So it’s worth noting the automotive brands that are actually liked by the guys selling them.

The National Automobile Dealers Association conducts its Dealer Attitude Survey twice each year, and results from the summer survey are in. Hyundai stayed on top for the third time in a row, followed by Subaru, Lexus, Kia, and Mercedes-Benz. The survey measures three factors: “franchise value, automaker policy decisions that affect the dealership and the automaker’s field staff who visit dealerships.”

Sixth place went to Toyota, while Volkswagen, Porsche, and Audi followed. Cadillac and Honda tied for tenth. NADA received responses from over 14,700 dealerships, representing almost 54 percent of all dealers nationwide.

Click past the jump to read the full press release.

Continue reading NADA: Dealers most happy with Hyundai, Subaru and Lexus

NADA: Dealers most happy with Hyundai, Subaru and Lexus originally appeared on Autoblog on Sat, 28 Jan 2012 16:03:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Autoblog Hyundai | Jeff Sabatini

Hyundai says Elantra sales to slow because factory can’t keep up with demand Friday, 27 January 2012, 6:01 pm

Filed under: Car Buying, Coupe, Budget, Sedan, Plants/Manufacturing, Hyundai

Hyundai’s Elantra has been on fire, with sales up 41 percent last year. The compact sedan won North American Car of the Year in January, and the icing on the cake will be a new coupe bodystyle that will soon be landing at dealers. But all is not completely well, according to a report from Bloomberg.

Hyundai expects Elantra sales to run into a brick wall of limited production capacity, as the company’s Montgomery, Alabama plant is already operating at 110 percent. The plant, which builds the Elantra and its big brother, the midsize Sonata, churned out 338,000 units in 2011. Hyundai sold over 186,000 Elantra models in the U.S. last year.

With Hyundai posting 20 percent overall sales growth in the U.S. in 2011, it clearly needs to address its capacity bottleneck. Speculation is building that the company will soon announce plans to build another North American assembly plant.

Hyundai says Elantra sales to slow because factory can’t keep up with demand originally appeared on Autoblog on Fri, 27 Jan 2012 13:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Autoblog Hyundai | Jeff Sabatini